The statistics on global maternal death are staggering. Each year between 350,000-536,000 women die a maternal death and 1 million children are left motherless due to maternal death. The vast majority of these deaths occur in the developing world where access to basic maternal and birth care are limited or non-existent.
However, there are numerous simple and effective technologies that can prevent materal death. The problem is they suffer from poor distribution channels and can easily go unnoticed and underutilized in broad markets.
Founded in 2009, Maternova aggregates on one Web site www.maternova.net numerous effective safe-saving materal health technologies and products. It also assembles an obstetrics kit that contains several tools that can be administered to birthing mothers.
Maternova founder Meg Wirth presented a poster at the 2011 WHCC Affordable Health Innovation Exhibit in Washington, D.C. and spoke with the WHCC Affordable Health Innovations Global Initiative about global maternal health and how Maternova is helping to fill a signicant gap in care.
Many people may be surprised to know childbirth is the leading cause of death among women of childbearing age in the developing world. What are some of the main reasons for this?
The main overarching reason for this is that women do not have access to life-saving obstetric services-they live too far away, they don’t have money to pay, they don’t recognize the complication’s danger until it is too late, the trained staff simply are not present. Emergencies are hard to predict yet they do occur in a fraction of all women giving birth. For example, if you need a cesarean section and you live in the U.S. your chances of death are slim. If you live in a rural setting 8 hours from the nearest obstetrician and anesthesiologist,, there is a very high likelihood you will lose your life trying to give birth.
How can Maternova help?
We are essentially an aggregator looking at what technologies already exist but just aren’t well-distributed, and what low-cost innovations are coming down the pike. We research innovations and get them all online in one searchable index. The Index includes things like solar powered headlamps, bamboo ambulances, portable ultrasounds, $20 birth simulators and 100 others.
We have gotten feedback supporting our hypothesis that this is quite useful to the field because it avoids duplication– a bright biomedicine team looking for a project can focus on the areas where there are gaps and avoid reinventing the wheel. It is also helpful because clinicians learn about promising tools as they are being developed, offering to test them, find field sites and then actually access them the moment that they are available for sale.
What are some of the challenges innovators face in getting their products to the market?
One of the challenges we see a lot is that brilliant scientific and clinical minds come up with life-saving technologies, but these same individuals for the most part simply to not have the time to shepherd the product to market. They have clinical and research responsibilities and as a society, we probably want to support their focus on what they do best– innovating. We are exploring models for bundling new technologies together and testing and distributing them together to maximize efficiency, while still ensuring that the innovator receives compensation for his or her ideas.
Tell us about Maternova’s mapping tool
Our mapping tool is essentially a visual database allowing a health services director or project to create an online map connected to a database. Say you have 40 clinics and tracking those clinics and their quality of care indicators in a spreadsheet is just not sufficient. The Maternova mapping tools is a software as service model that allows you to quickly create a little online map sitting on your website with pushpins for clinics that click through to more complex information on quality of care. It’s updatable, readily loads and provides a visual way to manage data. We piloted it in Chiapas Mexico with ARHP and funding from The John D. and Catherine T. MacArthur Foundation.
What are your long term goals for Matermova?
We want to continue to add depth and breadth to the innovations we cover. We want to partner broadly and help to do our part to spark innovation in areas that are understudied yet play a huge role in maternal death.
For more information, vistit www.maternova.net.